Florence perfume experience

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Learn History Through Scent


Revel in fragrance as you step back in time to discover the ancient story of Florence’s fragrance manufacturers and create your own fragrance in a private workshop with a master perfumier. You will explore the timeless monuments of the city from the perspective of herbalist and pharmaceutical tradition and become an exclusive guest behind the scenes of a delicately scented perfume factory very rarely seen by the public.

Learn the history

Imagine gently easing the stopper from a hand blown perfume bottle.  You will be enveloped by scents and stories dating back centuries. Historic documents record Florentine monks already at work using herbs to prepare medications, balms and creams as early as 1221.  And so it continues today, high ceilinged rooms filled with glass fronted cabinets and hundreds of tiny drawers, the heady perfume seducing your senses and transporting you to Florence past...

Imagine gently easing the stopper from a hand blown perfume bottle.  You will be enveloped by scents and stories dating back centuries. Historic documents record Florentine monks already at work using herbs to prepare medications, balms and creams as early as 1221.  And so it continues today, high ceilinged rooms filled with glass fronted cabinets and hundreds of tiny drawers, the heady perfume seducing your senses and transporting you to Florence past. 

Learn the history of perfume across the ages.  Many people believe perfume originated in France but you will discover the truth -- Florence gave perfume to the world!  You will hear the story of Catherine de’ Medici, who travelled to Paris from her home in Florence to meet her fiancé, the king of France.  In her retinue she brought her personal perfumier, Renato Bianco, who went on to open the first perfume emporium in Paris. Engage your olfactory powers as you explore  the redolent premises of one of Florence’s oldest fragrance manufacturers, closed to the public for your special visit.

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Celebrates the city with scent

Wend your way through Florence’s ancient, winding streets following the scented trail of Florence’s fragrance manufacturers.  Your expert guide reveals the secrets of the world of perfume, like a genie slowly emerging from an antique lamp. Hear the traditions behind four centuries of excellent craftsmanship, experimentation and innovation.  Overwhelm your nose with the depth and richness of aromas available in famous perfume shops along the way to your destination, the beautiful and magical laboratory workshop of one of Florence’s most famous perfumiers...

Wend your way through Florence’s ancient, winding streets following the scented trail of Florence’s fragrance manufacturers.  Your expert guide reveals the secrets of the world of perfume, like a genie slowly emerging from an antique lamp. Hear the traditions behind four centuries of excellent craftsmanship, experimentation and innovation.  Overwhelm your nose with the depth and richness of aromas available in famous perfume shops along the way to your destination, the beautiful and magical laboratory workshop of one of Florence’s most famous perfumiers. 

Entering the erborista is a fragrant trip back in time in one of Florence’s oldest perfume factory manufacturers.  Feast your eyes on the beautiful shop, filled with a dazzling array of gleaming bottles and precious ornaments. Admire the elegant handmade products, gorgeously wrapped and presented like the treasures they are.  Experience the unique scents of a one of a kind collection that celebrates the city of Florence with scent. The collection is an homage to the beauty of the city, with all its ancient stories and secrets encoded in the perfumes.

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The alchemy of perfume

You are an honored private guest when the perfumiers shut their doors to the outside world and give you the keys to their kingdom.  Create your own fragrance under the expert tutelage of a master chemist and herbalist. Learn the science behind perfume, test your olfactory skills and discover the properties of herbs, flowers, fruits and oils used to create a fragrance...

You are an honored private guest when the perfumiers shut their doors to the outside world and give you the keys to their kingdom.  Create your own fragrance under the expert tutelage of a master chemist and herbalist. Learn the science behind perfume, test your olfactory skills and discover the properties of herbs, flowers, fruits and oils used to create a fragrance.

Respected perfumiers share their vast knowledge and expertise with you in a private masterclass. You will discover the complicated work of a professional “Nose,”  and test yourself in the world of top notes, heart notes and base notes. Listen to the methods and traditions of the oldest perfumiers and discover the history of perfumery and the origins of the raw materials used in production.  Employ all of your new knowledge and understanding when you are given private access to this magical workshop, to blend and create your own fragrance, choosing between a personal perfume or a scent for your home environment. As you leave the ancient erboristeria with your own unique bottle in your hand, you know your world will never smell the same.

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